Sport Marketing Quarterly

Executive Editor

Brianna Newland
University of Colorado, Colorado Springs
bnewland@uccs.edu

Brianna (Bri) Newland is an Associate Dean, College of Business, at UCCS. Newland’s research interest explores active sport event tourism, with a specific focus on leveraging opportunities for the event and destination. She also conducts research in the area of sport development, examining the effects of sport delivery on sport participation across the lifespan. Newland has published her research in Sport Management Review, Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport & Tourism, Journal of Vacation Marketing, and Event Management among others. She has worked in conjunction with industry partners such as FOX Sports, Vacation Races, Monumental Marathon, Triathlon Australia, USA Triathlon, among others. Her research and consultancy work has offered marketing, management, and leveraging solutions to sport events and organizations, NGBs, and other government agencies, helping improve and enhance business outcomes.

Associate Editors

Kevin Byon
Southern Methodist University
kbyon@smu.edu

Kevin K. Byon is a full professor in the sport management program at Indiana University - Bloomington. Dr. Byon’s primary research interest involves exploring psychological and environmental variables affecting consumer behavior in sport marketing and tourism. His secondary line of research is to contribute to the advancement of quantitative research methods in sport management using his expertise in research design, measurement, and statistics. He is the co/author of over 130 articles published in sport management and marketing scholarly journals such as Sport Management Review, European Sport Management Quarterly, Journal of Sport Management, Sport Marketing Quarterly, and International Journal of Sports Marketing and Sponsorship. His papers have also appeared in highly impactful journals such as the International Journal of Hospitality Management, Computers in Human Behavior, and The Service Industries Journal. Dr. Byon currently serves as an associate editor for Sport Marketing Quarterly. He also served as a sport management section editor for Measurement in Physical Education and Exercise Science from 2010–2016. He also has served as a guest editor for a special issue with the Journal of Interactive Advertising and Measurement in Physical Education and Exercise Science. Before his employment at Indiana University, Dr. Byon was an associate professor (tenured) at the University of Georgia and was a tenure-track assistant professor at the University of Southern Mississippi. He received his Ph.D. in Health and Human Performance (concentration in Sport Management) from the University of Florida.

Matthew Katz
University of Massachusetts Amherst
mkatz@isenberg.umass.edu

Matthew Katz is an Associate Professor of Sport Management in the Mark H. McCormack Department of Sport Management, Isenberg School of Management, at the University of Massachusetts Amherst. Katz earned his PhD from the University of Texas at Austin in 2014 and joined the Isenberg faculty in 2015. He was named the Dean’s Research Faculty Fellow in 2021 and currently serves as the Undergraduate Program Director for the McCormack department. He researchers sport consumer behavior with a particular focus on fan-to-fan relationships and the influence of fan networks. He was named a North American Society for Sport Management Research Fellow in 2018 and won the Isenberg Outstanding Research Award in 2020. He teaches sport marketing at the undergraduate and graduate levels along with sport history, and won an Isenberg Teaching Excellence award in 2019. Katz serves on the NASSM Executive Committee as a Member-at-Large.

Editorial Assistants

Melissa Davies
Ohio University

Editorial Review Board

Gashaw Abeza, Towson University
Rebecca Achen, University of Kansas
Thomas Aicher, University of Colorado–Colorado Springs
Kostas Alexandris, Aristotle University of Thessaloniki
Akira Asada, Kanda University of International Studies
Khalid Ballouli, University of South Carolina
Bradley Baker, Temple University
Thomas Baker, III, University of Georgia
Rui Biscaia, University of Bath
Natasha Brison, University of South Carolina
Kevin K. Byon, Southern Methodist University
Kevin Cattani, University of Dubuque
Joe Cobbs, Northern Kentucky University
Zack Damon, Texas Tech University
Elizabeth Delia, University of Massachusetts Amherst
Tim DeSchriver, University of Delaware
Mark Dodds, State University of New York College at Cortland
Jason Doyle, Griffith University
James Du, Florida State University
Brendan Dwyer, Virginia Commonwealth University
John Eaton, Arizona State University
Kevin Filo, Griffith University
Andrea Geurin, NYU
Zahed Ghaderi, Kharazmi University
Michael Goldman, University of San Francisco
Brian Gordon, University of Kansas
Greg Greenhalgh, University of South Florida
Cody Havard, University of Memphis
Steve Hills, London Metropolitan University
Eric Wonseok Jang, Sungkyunkwan University
Adam Karg, Deakin University
Matthew Katz, University of Massachusetts Amherst
Jihoon Kim, University of Alabama
Yu Kyoum Kim, Seoul National University
Yong Jae Ko, University of Florida
Thilo Kunkel, Temple University
Dae Hee Kwak, University of Michigan
Nancy Lough, University of Nevada, Las Vegas
Brandon Mastromartino, San Diego State University
Craig Moorehead, Indiana State University
Alan Morse, University of Northern Colorado
Michael Naraine, Brock University
Norm O’Reilly, University of New England
Heidi Parker, University of Southern Maine
Ted Peetz, Belmont University
Nels Popp, University of North Carolina - Chapel Hill
Lamar Reams, Ohio University
Donald Roy, Middle Tennessee State University
Steven Salaga, University of Georgia
Shintaro Sato, Montclair State University
Angeline Close Scheinbaum, Clemson University
Stephen Shapiro, University of South Carolina
Yiran Su, University of Massachusetts
Dan Wann, Murray State University
Nicholas Watanabe, University of South Carolina
Henry Wear, University of Georgia